Eat it to beat it’ – a pizza business in Hanoi is making their burger to look like a coronavirus aimed to spread ‘light-hearted’ joy to the people amid the global coronavirus pandemic.
Pizza chain owner Hoang Tung came up with the idea to bring something fun into the burger so that ‘people will feel more positive psychologically’.
“We have this joke that if you are scared of something, eat it, so that’s why the coronavirus isn’t scary anymore after you ate a burger in the shape of the virus itself,” Tung told Reuters.
He believes that the virus itself is not as dangerous as the chaos it causes among communities such as panic buying, and by eating his burger, people will feel they are in fact stronger than the virus, and humanity can overcome the pandemic.
It took Tung and his staff a day of trial and error to come up with ingredients that can make the shape and colour of a virus. He ended up using green tea powder and vegetable juice. The shop was able to sell the first 50 burgers the next day and the order is slowly increasing.
Tung said he hopes that not only his creation will give his customers a mentality boost, but also an alternative income for his suffering business during the outbreak.
Vietnam’s economy has started to see struggles across sectors, including exports to and imports from China, tourism, and transportation services such as airlines and trains, despite the optimism of the government in not lowering the country’s projected 2020 GDP growth of 6.9 percent.
Some customers already have positive feedbacks on the coronaburger itself.
“This coronavirus is very dangerous. But if we ate a burger in its shape, in our mind it’s like we are already the victorious over the virus. If you want to beat it, you gotta eat it first,” said 66-year old Dang Dinh Quy sharing the burger with his grandson.
Vietnam’s health ministry reported an additional seven coronavirus cases on Wednesday (March 26), taking the Southeast Asian country’s tally to 141, though it reported no deaths. There are 1,596 suspected cases in the country, it said, and 24,311 tests have been carried out in Vietnam.
(Production: Thinh Nguyen, Minh Nguyen)